Not too long ago, Jay sold this shot of Cedar Falls (titled The Looking Glass) as part of a collection of fine art images. He has many shots of waterfalls and this is not one of his favorites. The image lacks the vibrant colors or grand vistas that you typically find in Jay’s more popular landscape photographs. When the client asked about waterfalls, his first instinct was to send them samples of the most popular waterfall images in his portfolio. One of the first shots he sent was Arizona Dreaming… the brilliantly colorful shot from Havasu Falls in Arizona.
But, the client passed on all the popular shots from Jay’s gallery. Instead, she chose the quieter image… one that he had never sold before. He was curious about her choice and he asked her about it. The answer was simple – she wanted images of local icons… no matter how ordinary they looked in comparison with those breath taking photos.
A variation of this same sales strategy is to offer iconic shots of widely-traveled locations when you sell your photos at local art and craft shows. Because many people have likely visited these places during their family vacations when they were kids, they are more likely to purchase these photographs as fond memories. A few years ago, we licensed our images to local firms who were creating large canvas images. The highest selling prints were those from Glacier National Park and the Grand Canyon.
So… the next time you attend a local art fair, be sure to have plenty of local images. Colorful photographs capture the eye of the viewer – but familiar places capture their hearts.